On Saturday, February 21st, 2015, “My Doll & Me “celebrated the launching of its New Limited edition Doll, HOPE. 20% of the doll’s proceeds will go to Children’s Cancer Center of Lebanon (CCCL).
The launching event started at 4pm and lasted for a couple of hours at “My Doll & Me’s” Verdun branch, in the presence of CCCL supporters, board members, staff, patients and their families; in addition to “My Doll & Me’s” fans and a special media presence.
HOPE is a doll supporting and empowering girls who are fighting cancer.
Moreover, HOPE is an awareness tool for healthy girls to follow a lifestyle of wellness and fitness.
HOPE comes with a Bookmark filled with beautiful empowering messages and tips for a healthy lifestyle.
“My Doll & Me’s” message through HOPE is: “Every girl is beautiful inside out and cancer doesn’t define her or her beauty. Girls have the right to pursue their dreams in spite of any circumstances. “
Lamice Joujou, “My Doll & Me’s” C.E.O highlighted the fact that “…girls our time are very much exposed to unhealthy habits, our role is to create an awareness through play…” on another note Joujou added:”… we at My Doll and Me, are seeking to empower and give moral support to girls fighting cancer…empower by showing the girls that you are not alone, you are beautiful and on top of all you are strong..”
This initiative is considered, a pioneering one in the region and will sure create a very positive impact on the cancer patients, as HOPE will share a sparkle of faith with the girl to see the future in a new shining perspective.
HOPE doll is available in My Doll & Me branches, and upon delivery to all Lebanese regions and very soon online.